Measure Twice Jump Once | Release No. 001 - Crotchgate

A proverb, repurposed.

Measure Twice, Jump Once reframes the moment through the language of craftsmanship — applied to sport.

The graphic references the physics of the jump.
The phrase references the wisdom of hindsight.

Rendered across premium garment-dyed apparel and insulated drink ware.
Wry. Structured. Understated.